Campaign Toolbox
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The Campaign Toolbox
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Campaign Plan
This video will go over the different components of a campaign plan and how you should manage them.
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Voter Data
This video covers how to find, use, and leverage voter data to build a successful campaign. You will receive free additional voter data resources and a key precinct worksheet with this video.
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Campaign Materials
This video helps you build your budget by covering what campaign materials you need and what you can save money on during your campaign.
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Campaign Budgeting
This video will help you build, manage, and assess your budget throughout your campaign. You will receive a free campaign budget management spreadsheet with this video.
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Volunteers
This video covers how to recruit and manage campaign volunteers successfully. You will receive free volunteer organizational resources with this video.
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Your Message
This video walks you through how to build a message that is authentic to who you are and engaging and attractive to your target voters.
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Branding Your Campaign
This video will help you create a brand for your campaign that correctly represents your campaign and is compelling to voters. You will receive a free branding questionnaire and branding kit with this video.
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Digital Footprint
This video covers how to build a website and social media presence that will you communicate and attract voters. You will receive a free website builder document with this video.
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Photos and Videos
This video covers the importance of photos and videos while campaigning and how to effectively use them.
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What you’ll learn
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Our video training series provides a step-by-step guide to political campaign planning, equipping you with the knowledge and tools to run a successful local election campaign. From crafting your message and building a team to fundraising and voter outreach, each video breaks down key strategies in a clear, practical way. Whether you're a first-time candidate or looking to refine your approach, this series will help you navigate the campaign process with confidence.
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Describe your lessOur video training on campaign budget management will teach you how to create, track, and optimize your campaign finances for a successful run. Learn how to set a realistic budget, allocate funds effectively, and maximize every dollar through smart fundraising and cost-saving strategies. Whether you're working with a small or large budget, this training will help you stay financially organized and make strategic spending decisions to power your campaign.on with a short summary.
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Our video training on political marketing and branding will show you how to craft a compelling message, build your public image, and connect with voters effectively. Learn how to develop a strong campaign brand, create eye-catching materials, and use digital and grassroots strategies to maximize your reach. Whether you're running for local office or managing a campaign, this training will help you stand out and build a loyal base of supporters.